OVGO B.a.k.e.r.

Graphic Design/Creative Direction
(Contract) | August – December 2022

Designed and improved packaging designs, store cards, and official merchandise, ensuring brand consistency.
OVGO B.A.K.E.R. is inspired by New York-style cafes, thus the design was brought from my individual experiences in New York City which reflects tot he design. 
Key designs: Packaging designs, creative direction, apparel designs, print designs (shop cards)
Created an apparel design that became the store’s top-selling item of the year (Harajuku, Tokyo).
Captured brand identity & customer engagement through strategic design choices.

パッケージデザイン、ショップカード、アパレルグッズをデザイン. ブランドのコンセプトをしっかり把握しながら、デザインを考案.
OVGOはニューヨークのカフェなどをインスピレーションにし、独自のリアルな経験からデザインを作成. 東京・原宿ラフォーレにて販売以降、売り上げを２年以上人気を保ち続ける.